"We succeed when our distributors succeed. That is a fact – and sustainability has become a key factor. It was clear to us that 2024 was a year when demands for sustainability and reporting were high on the agenda. Distributors, both large and small, are facing official reporting requirements, societal trends, and internal processes where sustainability plays a vital role. For us, keeping pace with this development is a necessity – and we do. Together with our distributors, we succeed."

Søren Andersen, CEO

AREAS OF ACTION
2025
 

• PACKAGING
  • Producer responsibility
  • New packaging design in recycled paper
     
• PRODUCT DEVELOPMENT 
  • Focus on quality and spare parts that extend product lifespan.
     
• WELL-BEING & JOB SATISFACTION 
  • Development plans for all employees
  • Focus on teamwork and well-being

2028

• REDUCING OUR CO2
  • Reducing our CO2 emissions by 40%, by gradually replacing our gasoline and diesel cars with electric vehicles.